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Couldn’t Make It Up If I Tried

May 21, 2008

While putting away groceries today, I noticed that the manufacturer of the toilet paper I buy (Regina Rotoloni, in case you were wondering) is called Soffass.

Soffass, people.

Am I the only one who is slightly amused by that?

Is it coincidence?

Or sheer marketing genius?

The world may never know.

Topics: Ask Yourself Why |

15 Responses to “Couldn’t Make It Up If I Tried”

  1. Coutney Says:
    May 21st, 2008 at 7:02 pm

    Haha!

  2. erin Says:
    May 21st, 2008 at 7:20 pm

    hilarious!

  3. Austin Says:
    May 21st, 2008 at 7:23 pm

    I love it. That gives me something else to look for at the grocery next time I’m in Rome. :)

  4. finnyknits Says:
    May 22nd, 2008 at 12:30 am

    I want a soffass! ;)

    Love it.

  5. Zhu Says:
    May 22nd, 2008 at 4:19 am

    I’d love to see the commercial that goes with it!

    “With Soffass…”

    “Since I have Soffass at home…”

    :lol:

  6. nyc/caribbean ragazza Says:
    May 22nd, 2008 at 6:34 am

    haha. Yes I too would love to hear the marketing campaign behind this one.

  7. Dee Says:
    May 22nd, 2008 at 6:33 pm

    Yay! Good to see your blogging again. So, does that mean anything in Italian or just purple marketing fun/play-on-words for English speakers? That’s funny. At first I was thinking sofas, then I got it–soft a$$. (Duh!)

  8. Stacy Says:
    May 23rd, 2008 at 3:28 pm

    HAHAHA - that is hilarious! I kind of hope it’s not on purpose - that makes it even funnier. however, either way is greatness!

  9. Tara Says:
    May 24th, 2008 at 7:01 pm

    Ah, the Italians - they just have a knack for language :)

  10. Janavi Says:
    May 24th, 2008 at 7:43 pm

    This has rendered me speechless!

  11. J.Doe Says:
    May 26th, 2008 at 2:17 am

    Well, Soffass is better than Hardass.

  12. romerican Says:
    May 26th, 2008 at 2:11 pm

    That is classy! Just as good as the one I spotted for a gas company called “Pass Gas”. Can you believe it?!?

  13. tracie b Says:
    May 26th, 2008 at 8:36 pm

    hey shelley, have you seen the “total fage” commercial? the way they pronounce it…

  14. Rachele Says:
    May 27th, 2008 at 3:34 pm

    HAHAHAHAHAHAHAHHA everytime i am in the bathroom at my fiance’s house I look at that R on the paper and pretend it stands for my name, then i realize what its used for and laugh…..your discovery makes me laugh too!!!! I am VERY amused…the worl…the world…always finding ways to secretly make a point!hahahah

  15. Brendan Says:
    May 29th, 2008 at 7:27 pm

    My favorite brand of toilet paper is “Shitbegone”. No, this is not a joke. I actually saw it for sale at a shop in Brooklyn!

    http://www.shitbegone.com/

Comments