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Couldn’t Make It Up If I Tried
May 21, 2008
While putting away groceries today, I noticed that the manufacturer of the toilet paper I buy (Regina Rotoloni, in case you were wondering) is called Soffass.
Soffass, people.

Am I the only one who is slightly amused by that?
Is it coincidence?
Or sheer marketing genius?
The world may never know.
Topics: Ask Yourself Why |






May 21st, 2008 at 7:02 pm
Haha!
May 21st, 2008 at 7:20 pm
hilarious!
May 21st, 2008 at 7:23 pm
I love it. That gives me something else to look for at the grocery next time I’m in Rome.
May 22nd, 2008 at 12:30 am
I want a soffass!
Love it.
May 22nd, 2008 at 4:19 am
I’d love to see the commercial that goes with it!
“With Soffass…”
“Since I have Soffass at home…”
May 22nd, 2008 at 6:34 am
haha. Yes I too would love to hear the marketing campaign behind this one.
May 22nd, 2008 at 6:33 pm
Yay! Good to see your blogging again. So, does that mean anything in Italian or just purple marketing fun/play-on-words for English speakers? That’s funny. At first I was thinking sofas, then I got it–soft a$$. (Duh!)
May 23rd, 2008 at 3:28 pm
HAHAHA - that is hilarious! I kind of hope it’s not on purpose - that makes it even funnier. however, either way is greatness!
May 24th, 2008 at 7:01 pm
Ah, the Italians - they just have a knack for language
May 24th, 2008 at 7:43 pm
This has rendered me speechless!
May 26th, 2008 at 2:17 am
Well, Soffass is better than Hardass.
May 26th, 2008 at 2:11 pm
That is classy! Just as good as the one I spotted for a gas company called “Pass Gas”. Can you believe it?!?
May 26th, 2008 at 8:36 pm
hey shelley, have you seen the “total fage” commercial? the way they pronounce it…
May 27th, 2008 at 3:34 pm
HAHAHAHAHAHAHAHHA everytime i am in the bathroom at my fiance’s house I look at that R on the paper and pretend it stands for my name, then i realize what its used for and laugh…..your discovery makes me laugh too!!!! I am VERY amused…the worl…the world…always finding ways to secretly make a point!hahahah
May 29th, 2008 at 7:27 pm
My favorite brand of toilet paper is “Shitbegone”. No, this is not a joke. I actually saw it for sale at a shop in Brooklyn!
http://www.shitbegone.com/